Just Plain Bill
On-the-Job Training is an Oxymoron
How many times
have you entered a place of business and experienced someone being trained to
do a job that involves greeting you and fulfilling your expectations? This little OJT scenario occurred in an
upscale restaurant I recently experienced in Boston. A new hire was instructed
to take us to our seats, provide us a menu, ask if we wanted water, and inform
us that a “real waiter” would be coming soon to take our order. Except for his
evident nervousness, our experience with the new hire was acceptable. I can
predict with certainty that this trainee will become more confident soon and
will prove quite capable meeting my expectations as a paying customer.
Another recent
OJT experience was not acceptable in the least. I purchase a smoothie from a
national chain on a regular basis. In one of their stores last week, a person I
didn’t recognize was working the cash register. (I guess they still call a computer
terminal a cash register.) It was a warm afternoon, a nearby high school had
just let out, and 12 or so people were in line waiting to place their order.
The person at the front of the line requested an additional ingredient. It
quickly became apparent the unfamiliar face was a new hire when she had to stop
and ask a teammate for help because the additional ingredient was not recognizable
or a part of the descriptions on her cash register key board. The teammate –
who was performing his assigned duty filling cups with the finished smoothies -
had to stop what he was doing to first tell, then point, and then press the
required button to complete the order. Yes, the experienced employee pressed
the button himself, so the new employee did not necessarily learn how to
complete the function if the request came up again. I’m sure you’re already ahead
of me and have already guessed that the same task came up on the very next
order.
In an apologetic
tone, the new hire repeated the question, asking the same teammate for help. This
time though, the colleague didn’t even try to teach the technique. This
stopping, asking, and right-button-pushing went off and on for 15 minutes. I
watched several customers leave the line and depart the store without ever
buying their smoothies.
It would be interesting
to calculate the lost business and relation to the cost of time and added
frustration in using this style OJT. Instead of establishing a simulated
new-hire training program where all kinds of scenarios can be experienced through
a structured learning curve complete with expected mistakes, the smoothie store
lost the opportunity to deliver service excellence through a confident employee.
More importantly, it may have lost the opportunity for repeat business from satisfied
customers.
You see – I
stayed in line and patiently waited my turn. I smiled and tried my best to put
the new employee at ease by just saying, “First day? I’ll be your best training
customer all day. Take your time and let’s learn together. We’ve all been
there.” But, unable to count on service excellence, I will not return to the
store on any day I am the slightest bit pressed for time. A potential sale has
been lost from a less than raving fan customer.
It often seems
like the experienced employee thinks the direction being given, or the training
being provided to the new hire is taking place in an invisible space – where
you are not supposed to notice what’s going on. But we all can see it IS going
on.
Sometimes the
experienced employee informs customers that the person undergoing the OJT is “new”,
or “in training”, implying that you are expected to lower your expectations for
service quality. Not for my money.
There is a better
way.