Just Plain Bill
“I didn’t get your email.”
“But I sent it.”
Sound familiar?
Our present state of electronic communication has given rise to increased uses
(abuses?) in less than efficient means of correspondence. When we compose and
send an efax or email, we tend to think that we’ve fully “communicated” with
someone when in fact, the recipient may not have received our email. This could
be due to a variety of factors: it goes into their spam folder, there’s a
problem with a server, there’s a mistake in the email address or phone number,
the intended recipient could have previewed and ignored it, or…gasp…previewed
and simply deleted it.
Email has been a
near miraculous advancement in our communication process over the traditional
writing and sending of a letter, or writing and physically distributing copies
of a memo. At the same time, it has a glaring flaw. Far too many people feel
that once they’ve composed and sent an email, they have fulfilled their role in
delivering a message – regardless whether it’s been received.
What brought this
to mind was a situation today where I had asked for some records to be faxed
from one organization to another. I asked the recipient of the records to
confirm receipt of the information I had asked to be faxed.
The recipient
indicated they had not received the records I had requested from the first
party. So, did the first party not fulfill my request for the records to be
sent? Did they send them to the wrong fax number? Or, had they simply forgotten
to send them?
Regardless, the
records were not received. I was forced to backtrack and contact the first
party to request once again that the documents be sent.
When I followed
up with the receiving party this time, I was assured the records had been
received and they could then move forward with the next action step I needed
taken.
In short, we’ve
become conditioned to believe that our email and faxes most certainly are being
received, simply because we know we hit the send key. These foregone, yet
incorrect conclusions can often lead to a variety of problems including wasted
time, terse exchanges of comments, and less-than effective customer service experiences.